Major League Baseball
Leo Burnett, Chicago
[3.96.129]
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Major League Baseball “Aretha” + “Mary Chapin” [00:30]# To generate interest in the games of the Major Baseball League, this campaign presents famous singers who give a rendition of the old standard “Take Me Out To The Ballgame” in the musical style the performer is known for. In our selection you see Aretha Franklin giving the song a soul-type workout, and Mary Chapin Carpenter dressing the old chestnut in the kind of gentle country pop garb she herself has become famous for.
- Client Major League Baseball
- Ad Agency Leo Burnett, Chicago
- Art Director Bob Shallcross
- Copywriter Jonathan Rodgers
- Production Company Steve & Linda Horn/R.Greenberg Associates, Chicago
- Director Steve Horn
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