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Make the world a Refuge
Abbott Mead Vickers (AMV) BBDO, London
[03.24.285]
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ONLINE ONLY
The film demonstrates how abuse can present itself in a multitude of ways, beyond physical abuse, such as tracking a survivor’s phone or isolating them from their family and friends. Abuse has evolved, becoming more insidious, harder to name––from coercive control to financial abuse, to tech abuse. But also, in other ways louder: from headlines calling femicide a “crime of passion”, to memes about Amber Heard’s testimonial, to AI generated images as tools for abuse. Violence and abuse against women show up in so many ways. But so does Refuge. As abuse evolves, so does Refuge––this film brings to light the forms of abuse that we should all know about but often don’t, but also shows the widening scope of Refuge’s work to support survivors.
- Client Refuge
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Creative Director Jack Smedley, George Hackforth-Jones
- Production Company Rogue Films, London
- Director Georgi Banks-Davies
More: Abbott Mead Vickers (AMV) BBDO London
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