In the wake of Planking und Co. comes a new internet phenomenon designed to encourage user participation: Mamming. This site marks the realization of a project very dear to the hearts of two young women from the ad industry.

Nir Refuah: “According to Wikipedia, Mamming is ‘a municipality in the district of Dingolfing-Landau in Bavaria in Germany,’ but nowadays it’s also a web trend created by 360i NY, aiming to increase awareness of the need
for breast cancer checkups. The campaign encourages women to take a photo of themselves with their breasts placed on flat surfaces.”