A further breast cancer campaign concerned with the issue of censorship. Since female breasts cannot be shown on most media channels, males boobs – those of “Henry,” to be precise – were used to demonstrate how to self-examine for early signs of cancer.

Karpat Polat: “Macma, a charity that works to raise awareness of breast cancer, has cleverly circumvented obscenity censorship requirements displayed by social media sites. Instead of female breasts, the breast cancer awareness charity used male breasts, or ‘man boobs,’ an increasingly common phenomenon in overweight men.”