March For Our Lives
McCann, New York
[4.19.147]
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March For Our Lives “Generation Lockdown”#
Another film on the subject of gun violence. What we see here is an all-staff training session and teambuilding exercise on how (not) to respond to an active shooter. To the amazement of the adult participants, the expert invited to speak at the event is young Kayleigh. Shocking though it may be, it is now the new normal for students to go through drills to prepare for an incident in which such an attacker might come to their own school. The film is intercut with footage taken from real killing sprees.
- Client March For Our Lives
- Ad Agency McCann, New York
- Creative Director Eric Silver , Marco Pupo
- Production Company Hungry Man, New York
- Director Bryan Buckley