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Maritime and Coastguard Agency

Abbott Mead Vickers (AMV) BBDO, London

[5.16.083]

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Maritime and Coastguard Agency “Cold Water Shocks”
Many fatal accidents in English waters are due to alcohol consumption. To help guard against the consequent risk of drowning, the Maritime and Coastguard Agency points out that, in the UK, cold water and cold beer are closely related, both having an average temperature of 11°.

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Maritime and Coastguard Agency “Cold Water Shocks” Many fatal accidents in English waters are due to alcohol consumption. To help guard against the consequent risk of drowning, the Maritime and Coastguard Agency points out that, in the UK, cold water and cold beer are closely related, both having an average temperature of 11°.

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