Marks & Spencer, London
RKCR/Y&R, London
[1.07.039]
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Marks & Spencer “Ice Hotel” (01:30) #
In this glamorous production, UK retailer
Marks & Spencer draws on not just one
but several movie classics and also on
“Swinging Sixties” icons Twiggy and Shirley Bassey. After three women have received a call telling them “The date is set,”
the beauties in the mould of “Charlie’s
Angels” head off for their rendezvous. To
sounds highly reminiscent of James Bond
soundtracks, they race off in their snowmobiles to a palace made of ice. As
Shirley Bassey belts out Pink’s “Get The
Party Started,” the ladies present themselves to their male admirers in the ice
crystal salon in silk evening gowns. Proceedings are topped off with a firework
display reading “From M&S with love.”
- Client Marks & Spencer, London
- Ad Agency RKCR/Y&R, London
- Art Director Pip Bishop , Chris Hodgkiss
- Copywriter Pip Bishop , Chris Hodgkiss
- Production Company RSA, London
- Director Dawn Shadforth