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Marmite

DDB, London

[1.07.024]

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Marmite “Mother” (00:40) #
The series of headturning spots for Marmite is continued in this commercial featuring the tagline “You either love it or
hate it.” A young mother is overcome by
a nocturnal bout of ravenous hunger and,
with her baby at her breast, fixes herself
some toast, spreading the Marmite on as
if it were going out of fashion. Yet the baby, evidently not so keen on the acquired
taste of this very special spread made from
yeast extract, spews the milk, on whose
extraction it had expended so much effort, back into the face of the mother from
which it came.

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Marmite “Mother” (00:40) # The series of headturning spots for Marmite is continued in this commercial featuring the tagline “You either love it or hate it.” A young mother is overcome by a nocturnal bout of ravenous hunger and, with her baby at her breast, fixes herself some toast, spreading the Marmite on as if it were going out of fashion. Yet the baby, evidently not so keen on the acquired taste of this very special spread made from yeast extract, spews the milk, on whose extraction it had expended so much effort, back into the face of the mother from which it came.

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