Panic on the streets of Smalltown, USA. A huge brownish blob rolls through main street, engorging everything in its path. People run from it while screaming their heads off, and hide where they can – a typical horror film scenario. Typical, that is, except for the fact that quite a few of the citizens are not scared at all but, instead, run towards the unsightly thing and dive, rapture-like, right into the gooey mess, re-emerging from time to time, licking their fingers. The secret of this strange polarization: the “blob” consists of nothing less than Marmite, that popular British spread made from yeast with the perennial claim: “You either love it or hate it.”