Marriage Market Takeover
Forsman & Bodenfors, Gothenburg
[4.17.188]
More Info
Young “leftover” Chinese women defy both social pressures, and their
parents’ expectations by posting their photos on the public marriage
market with statements to the effect that they enjoy their single status,
do not wish to marry for marriage’s sake, and want to take time to find
the right person.
Hugo Veiga: “A change in social values always finds its barriers. This
beautiful and emotional statement has the ability to change perceptions
and fill any woman with pride.”
- Client SK-II
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Sophia Lindholm , Karina Ullensvang
- Copywriter Tove Eriksen Hillblom
- Production Company Tool
- Director Floyd Russ