Mars (Masterfoods)
Publicis Mojo, Melbourne
[4.02.142]
More Info
Mars “Swimming pool” + “Kick to Kick” [00:30]
These two commercials for Mars bars never show the product, choosing instead to present us with a parallel world set on the red planet, where snake-eyed young people spend their time at the swimming pool or kicking a can around, all in conditions that significantly differ from those on Earth. The chocolate bar they enjoy in-between is, subsequently, called “Earth.” It’s what you’d eat if you were living on Mars, the spots claim.
- Client Mars (Masterfoods)
- Ad Agency Publicis Mojo, Melbourne
- Art Director Linda Honan
- Copywriter Hilary Badger
- Production Company Silverscreen Productions, Wellington
- Director Joel Pront