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Mars (Masterfoods)

Publicis Mojo, Melbourne

[4.02.142]

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Mars “Swimming pool” + “Kick to Kick” [00:30]
These two commercials for Mars bars never show the product, choosing instead to present us with a parallel world set on the red planet, where snake-eyed young people spend their time at the swimming pool or kicking a can around, all in conditions that significantly differ from those on Earth. The chocolate bar they enjoy in-between is, subsequently, called “Earth.” It’s what you’d eat if you were living on Mars, the spots claim.

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Mars "Swimming pool" + "Kick to Kick" [00:30] These two commercials for Mars bars never show the product, choosing instead to present us with a parallel world set on the red planet, where snake-eyed young people spend their time at the swimming pool or kicking a can around, all in conditions that significantly differ from those on Earth. The chocolate bar they enjoy in-between is, subsequently, called "Earth." It's what you'd eat if you were living on Mars, the spots claim.

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