MasterCard: “Neville” [01:00]# High camp for MasterCard: as a guy comes out of a supermarket, a voice tells him to turn around. Neville looks up into the sky, seeing Bonnie Tyler
floating above him angel-like – singing the anthem of all ageing bar-room tarts, “Total Eclipse of the Heart,” 1983. Only this time, of course, a few changes have been made to the lyrics, which now thank the client for having shopped there. By way of accompaniment, people clad in similarly angelic attire are dancing on skates in the parking lot, also thanking Neville for having shopped there. The MasterCard anthem of thanks is topped off by an outsized logo with banknotes showering down. Super: “World Master- Card. Rewards for everything you buy.”