Matsushita Electric “Trusting the wool” (01:00) #Evironmental awareness and recy-cling schemes are spreading throughout the corporate world, at least in intention. Matsushita Electric would also like to optimize the efficiency and environmental impact of their production processes by recycling old parts into new appliances. They illustrate the project in this spot using the metaphor of undoing a jumper and re-using the wool. Only that in this case it’s not a jumper that’s being “undone”. Gold at the 14th Times Asia Pacific Awards in the category “Corporate Identity”.