Mattel Scrabble: “Sumo” [01:00]# These three spots for Scrabble complement the print campaign that was awarded Silver in Cannes last year. In variously illustrated animations, we see colorful characters corresponding with one another in unusual fashion – like the words on the Scrabble board. Each of the three spots is introduced by one word – “Yoga,” “Hula,” or “Sumo.” Super: “The beautiful word.”