Mattessons “Appreciation” (00:30) #
There is one quite unmistakable focus in
this spot for Mattessons: the smoked
sausage made of pork – and nothing
else. Presented in close-up, it is shown
from its very best sides. The voiceover
describes the passionate thoughts that
must be going through the viewer’s mind
on beholding this sight, leading, in fact,
up to a point when “the imagination runs
wild” and the sole wish that remains is
that of using the sausage as a pizza topping or in pasta dishes. Pay-off: “Want it.”