Maxis “AI VS. MI”
A dystopian commercial set in the future. A young woman who has lost her boyfriend is constantly reminded of his existence by the AI she has installed at home. For all the sadness, however, she endeavors to go on living as usual.
One day, when her mother comes to her house, she falls into her arms sobbing. The best AI is, after all, a mother’s instinct. A TVC for a Maxis app launched on Mother’s Day.