Mazda
Howell Henry Chaldecott Lury & Partners, London
[3.94.074]
More Info
“Iteractive” [00:40]# A first attempt to create an “interactive” commercial is this spot for the new Mazda 323. It invites its viewers to videotape it and use their VCR’s rewind button in order to discover a hidden password which flashes up frame by frame in the corner of the screen. Those who do are rewarded with the chance to win a car.
- Client Mazda
- Ad Agency Howell Henry Chaldecott Lury & Partners, London
- Art Director Dave Johnson
- Copywriter The Glue Society
- Production Company Tony Kaye & Partners, London
- Director Kaye, Tony
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