McCain “Pizza Américaine” [00:30]# According to the VO in the commercial, it is an old American tradition that, faced with such an exceptional pizza as the one by McCain, men let their guns do the talking so they can eat in peace and quiet. So, while the cowboy in this film stuffs his face with pizza, his pistols stay suspended in the air and firs on rhythmically. Subtitles “translate” their ravings about the delights of McCain’s pizza.