McDonald’s
TBWA, Paris
[1.17.022]
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McDonald’s – American Summer
A B-list movie actor explains how a McDonald’s burger forms part of the very special technique he uses to get himself in the ultimate frame of mind when on set. Meanwhile, a student takes an exam in very laidback fashion – perhaps too laidback, in fact. Commercials promoting the McDonald’s Summer Game competition, which promises a 100 per cent chance of winning.
- Client McDonald's
- Ad Agency TBWA, Paris
- Creative Director Benjamin Marchal, Faustin Claverie
- Art Director Jeremy Armand
- Copywriter Nicolas Roncerel
- Production Company Moonwalk
- Director Ben Gregor
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