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Leo Burnett, Taipei

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McDonald’s “Acceptance”
An embarrassed silence between father and son as they sit facing each other in a McCafé.
Written on the coffee cup he has placed in front of his father are the words: “I like boys.” As the situation becomes ever more tense, the father gets up and leaves – only to reappear a short while later, picking up the pen and inserting the words: “I accept that you like boys” on the very same cup. Pay-off: Say it over coffee.

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McDonald’s “Acceptance” An embarrassed silence between father and son as they sit facing each other in a McCafé. Written on the coffee cup he has placed in front of his father are the words: “I like boys.” As the situation becomes ever more tense, the father gets up and leaves – only to reappear a short while later, picking up the pen and inserting the words: “I accept that you like boys” on the very same cup. Pay-off: Say it over coffee.

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