McDonald’s
Leo Burnett, Taipei
[1.17.113]
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McDonald’s “There Is Only One Big Mac”
A castaway on a lonely island is desperately trying to make the best use of the resources available to him in order to build a copy of the oneand-only Big Mac. After his attempt fails, there is only one option left to him: to build a raft and set off across the water in search of the original.
- Client McDonald's
- Ad Agency Leo Burnett, Taipei
- Creative Director Murphy Chou, Jin Yang
- Art Director Tim Lee, Karl Kuo
- Copywriter Ed Hsieh
- Production Company Yuan Yuan Production
- Director Ging-Zim Lo
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