McDonald’s
TBWA, Madrid
[4.18.099]
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McDonald’s “Big Mac 2068”#
Why look back 50 years when you can look 50 years into the future? That’s what the agency thought when making this futuristic spot to celebrate the 50th anniversary of the Big Mac.
As to “some things never change”, even in 2068 the protagonists are – after first having had to sample some less appetizing fare – still able to enjoy a juicy Big Mac.
- Client McDonald's
- Ad Agency TBWA, Madrid
- Creative Director Leandro Alvarez
- Art Director José Antonio Bosch
- Copywriter Vicente Rodríguez
- Production Company Lee Films, Madrid
- Director El Cangrejo
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