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TBWA, Paris

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McDonald’s “Lost In The Black Forest”
A spot in which McDonald’s is bidding to reboot the enculturated drinking of coffee in the morning, at night or, come to that, any time of the day. The leading role throughout may go to the ubiquitous coffee cups, yet the movie is nonetheless exciting. with all situations – no
matter how scary and intense – coming together around the “keep on drinking coffee” message.
One of the McCafé “Flash stories” that can be enjoyed by scanning the QR code on the product.

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McDonald’s “Lost In The Black Forest” A spot in which McDonald’s is bidding to reboot the enculturated drinking of coffee in the morning, at night or, come to that, any time of the day. The leading role throughout may go to the ubiquitous coffee cups, yet the movie is nonetheless exciting. with all situations – no matter how scary and intense – coming together around the “keep on drinking coffee” message. One of the McCafé “Flash stories” that can be enjoyed by scanning the QR code on the product.

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