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TBWA, Brussels

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McDonalds “Good times are coming”#
Short and sweet, this topical spot for McDonald’s sees a kid sitting in the back seat of a car, moving along a street at nighttime. Looking somewhat morose, he is listening to all-tofamiliar facts about life under COVID on the car radio. He noticeably perks up when a reflection of the iconic Golden Arches appears in the car’s window – a little bit of back to normal at last.

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McDonalds “Good times are coming”# Short and sweet, this topical spot for McDonald’s sees a kid sitting in the back seat of a car, moving along a street at nighttime. Looking somewhat morose, he is listening to all-tofamiliar facts about life under COVID on the car radio. He noticeably perks up when a reflection of the iconic Golden Arches appears in the car’s window – a little bit of back to normal at last.

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