McDonald´s “A Day In The Life” [01:00]# Directed by the wunderkind of British advertising, Tony Kaye, this spot opens at McDonald’s place at dawn. Lights go on, delivery vehicles with fresh produce draw up, the early crew clean and cook, soon breakfast orders are being called. Thanks to a variety of split-screen format, many glimpses are compressed – an ethnic group of customers, eager crew kids, a kid’s birthday party, a granny on her first visit to McDonald’s. And then, as the soundtrack turns more bluesy, the night people too. “A visit to McDonald’s makes your day.”