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McDonald’s

DDB, Copenhagen

[3.05.109]

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McDonald’s “Jukebox” + “Pole Dancer”
(00:25) each #
Thanks to McDonald’s, ever more
young people are discovering the benefits
of part-time work. The teens lie in
wait in the most diverse of spots all
over town, with just one aim in mind –
to collect as many 10 kroner coins as
they can lay their hands on. Dubbed the
“coin hunters,” they have been spotted
as singers in emptied-out jukeboxes but
also as dancers on bus stop poles. The
reason is always the same: the special
“coin offers” at McDonald’s – 1 cheeseburger
for just 10 kroners.

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McDonald’s “Jukebox” + “Pole Dancer” (00:25) each # Thanks to McDonald’s, ever more young people are discovering the benefits of part-time work. The teens lie in wait in the most diverse of spots all over town, with just one aim in mind – to collect as many 10 kroner coins as they can lay their hands on. Dubbed the “coin hunters,” they have been spotted as singers in emptied-out jukeboxes but also as dancers on bus stop poles. The reason is always the same: the special “coin offers” at McDonald’s – 1 cheeseburger for just 10 kroners.

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