McDonald’s
DDB, Copenhagen
[3.05.109]
More Info
McDonald’s “Jukebox” + “Pole Dancer”
(00:25) each #
Thanks to McDonald’s, ever more
young people are discovering the benefits
of part-time work. The teens lie in
wait in the most diverse of spots all
over town, with just one aim in mind –
to collect as many 10 kroner coins as
they can lay their hands on. Dubbed the
“coin hunters,” they have been spotted
as singers in emptied-out jukeboxes but
also as dancers on bus stop poles. The
reason is always the same: the special
“coin offers” at McDonald’s – 1 cheeseburger
for just 10 kroners.
- Client McDonald's
- Ad Agency DDB, Copenhagen
- Art Director Sune Hjorth
- Copywriter Maria Billmann
- Production Company DDB, Copenhagen
- Director Roy Andersson