Thanks to some astonishing SFX, “the inner child,” this staple of psychobabble, becomes visible in a new McDonald’s commercial from Australia. We see a series of yuppies going about their business when suddenly – and surprisingly neatly – their chests open like the lid of suitcases and a much younger version of the respective person climbs out. After a while, a whole group of kiddies in business suits and other “adult” garb have assembled and subsequently march into McDonald’s.