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McDonald’s

BETC, Paris

[4.09.041]

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McDonald’s: “Little Girl” [00:46]# The spot opens on a dancer who, in a succession of rapidly following sequences, is seen to be sporting a wealth of different looks and styles: shaved head, then Afro, and then behatted, as a pimp, as a nerd, and then naked. At the end, he holds up a sign telling people to come any way they want. The same principle applies in the second spot, in which one sees mother and daughter in a variety of different looks. Super: “Come as you are. McDonald’s.”

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McDonald’s: "Little Girl" [00:46]# The spot opens on a dancer who, in a succession of rapidly following sequences, is seen to be sporting a wealth of different looks and styles: shaved head, then Afro, and then behatted, as a pimp, as a nerd, and then naked. At the end, he holds up a sign telling people to come any way they want. The same principle applies in the second spot, in which one sees mother and daughter in a variety of different looks. Super: “Come as you are. McDonald’s.”

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