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McDonald’s
Leo Burnett, London
[1.10.024]
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McDonald’s: “Favorites” [00:60]# McDonald’s adopts a literary approach in this spot featuring poems about its customers. In rhyming verse, we hear couplets about the most diverse of folk, ranging from laborers, business people and backpackers through to no-gherkin-people, mean French fries scroungers, Happy Meal lovers, etc. VO: “There’s a McDonald’s for Everyone.”
- Client McDonald's
- Ad Agency Leo Burnett, London
- Art Director Tony Malcolm, Guy Moore
- Copywriter Tony Malcolm, Guy Moore
- Production Company Launch Creative Marketing, Chicago
- Director Neil Gorringe
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