McDonald’s
BETC, Paris
[4.10.101]
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McDonald’s: “The Model & The Surfer” [01:08]# McDonald’s loves everyone – and loves to ply them all with delicious-tasting fast food. Be it the gay son who has not yet told his father of his sexual preferences, the forgetful mother chiding her daughter for being forgetful, or the pensioners who like to pretend to be still young and hunky when chatting online. Super: “Come as you are.“
- Client McDonald's
- Ad Agency BETC, Paris
- Art Director Benjamin Le Breton, Francis De-Ligt
- Copywriter Nathalie Dupont, Arnaud Assouline
- Production Company Irène, Paris
- Director Xavier Giannoli
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