McDonald’s: “No Big Deal” [00:30]# McDonald’s knocks a few myths on the head while introducing us to some new ones. Improbable though it may once have seemed that the world is a sphere, or that elves do not actually exist, people today find it no less improbable to believe that they can get a cheeseburger for 10 kroner or a coffee for 10 kroner. But that’s just the way things are at McDonald’s. Tagline: “Mc Donald’s. I’m loving it.”