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Leo Burnett, Chicago

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McDonald’s: “Spaceman Stu” [00:30]# Two lavishly animated spots for the McDonald’s Happy Meal, the children’s menu option. Stu the Astronaut dreams of flying with the stars while Bebe has drawn up an endless wishlist of items she would like to have for her birthday. Ultimately, the two both end up with their families at McDonald’s, where the Happy
Meal acts as provisional fulfillment of their wishes. VO: “Joy is a gift. This is the box it comes in. I’m lovin’ it.”

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McDonald’s: "Spaceman Stu" [00:30]# Two lavishly animated spots for the McDonald’s Happy Meal, the children’s menu option. Stu the Astronaut dreams of flying with the stars while Bebe has drawn up an endless wishlist of items she would like to have for her birthday. Ultimately, the two both end up with their families at McDonald’s, where the Happy Meal acts as provisional fulfillment of their wishes. VO: “Joy is a gift. This is the box it comes in. I’m lovin’ it.”

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