McDonalds Austria
DDB, Vienna
[1.17.074]
More Info
Ad for McDonald’s new low carb burger evoking the story of Hansel and Gretel and the role bread plays in the German fairytale: With the help of the signposts in the ad the children wouldn’t have needed to leave breadcrumbs to find their way back home (and could thus have done without carbs).
- Client McDonald's , McDonald's
- Ad Agency DDB, Vienna
- Creative Director Thomas Tatzl , Andreas Spielvogel
- Art Director Julia Reischmann
- Copywriter Jakob Paulnsteiner
- Illustrator Ivan Sulima
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