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McDonald’s Portugal

TBWA, Lisbon

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McDonald’s: “Typical McDrive”# A somewhat different take on McDrive: a woman from Lisbon whose husband is a streetcar driver is in the habit of handing him his lunch through the window right on the stroke of midday. Today’s lunch is from McDonald’s, a fact immediately evincing a positive comment – in “streetcar language” – from her husband.

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McDonald’s: “Typical McDrive”# A somewhat different take on McDrive: a woman from Lisbon whose husband is a streetcar driver is in the habit of handing him his lunch through the window right on the stroke of midday. Today’s lunch is from McDonald’s, a fact immediately evincing a positive comment – in “streetcar language” – from her husband.

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