McDonald’s Switzerland
TBWA, Zurich
[4.17.176]
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McDonald’s “The Frog”
A frog happily hopping along through the foliage until it comes across human habitation. So where will its trip now take it? As it happens, the little fellow finally comes to rest in front of a brightly illuminated McDonald’s sign, its eyes suddenly gleaming. Yet then its face takes on a poignantly downcast look as memories appear to resurface … Pay-off: Who knows what you’ll be in your next life. Enjoy the now.
- Client McDonald's Switzerland
- Ad Agency TBWA, Zurich
- Creative Director Manuel Wenzel , Bruce Roberts
- Art Director Bettina Klossner
- Copywriter Clément Obiegbu
- Director The Timekeepers