Archive

Shop

McDonald’s Switzerland

TBWA, Zurich

[4.17.176]

More Info

McDonald’s “The Frog”
A frog happily hopping along through the foliage until it comes across human habitation. So where will its trip now take it? As it happens, the little fellow finally comes to rest in front of a brightly illuminated McDonald’s sign, its eyes suddenly gleaming. Yet then its face takes on a poignantly downcast look as memories appear to resurface … Pay-off: Who knows what you’ll be in your next life. Enjoy the now.

More: TBWA Zurich

More: McDonald’s Switzerland

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

McDonald’s Switzerland

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
McDonald’s “The Frog” A frog happily hopping along through the foliage until it comes across human habitation. So where will its trip now take it? As it happens, the little fellow finally comes to rest in front of a brightly illuminated McDonald’s sign, its eyes suddenly gleaming. Yet then its face takes on a poignantly downcast look as memories appear to resurface … Pay-off: Who knows what you’ll be in your next life. Enjoy the now.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.