McVitie’s “Crane”
Being a crane operator can, as we see in this animated commercial, be a pretty lonely job.
You sit high above the ground, with only pigeons for company, nobody below even returning your wave. Suddenly, however, it would appear his workmates have not forgotten him after all, a plate of McVitie’s biscuits and a cuppa having been placed on the girder he is hoisting. Life, says the brand’s new tagline, is “sweeter together.”