Medal Paints
Lowe Bull, Johannesburg
[1.10.029]
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Medal Paints: “Underwear” [00:30]# These spots for Medal Paints are an entertaining take on the importance of choosing the right colors. In the first, a woman tries to seduce her husband with black lingerie but he is not turned on until she switches to red. In the second, cats cross the path of a cyclist but it is only the black one that brings him misfortune. In the final spot, the white karate belt earns the wearer only a kick in the nuts white the black one brings victory. Super: “Medal Paints. Colour does matter.”
- Client Medal Paints
- Ad Agency Lowe Bull, Johannesburg
- Art Director Christopher Charoux
- Copywriter Eoin Welsh
- Production Company Bouffant, Johannesburg
- Director Erik van Wyk