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Mekanism, New York

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MedMen “The New Normal”#
When a marijuana distributor and Spike Jonze team up to create a weed ad, it can only result in something amazing, as is in fact the case in this spot. We are taken on a journey through time, through the storied history of marijuana in the US, by none other than “Grey’s Anatomy” actor Jesse Williams. The symbol of counterculture, the ad concludes, has become … culture, creating the “New Normal.”

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MedMen “The New Normal”# When a marijuana distributor and Spike Jonze team up to create a weed ad, it can only result in something amazing, as is in fact the case in this spot. We are taken on a journey through time, through the storied history of marijuana in the US, by none other than “Grey’s Anatomy” actor Jesse Williams. The symbol of counterculture, the ad concludes, has become … culture, creating the “New Normal.”

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