MedMen
Mekanism, New York
[2.19.116]
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MedMen “The New Normal”#
When a marijuana distributor and Spike Jonze team up to create a weed ad, it can only result in something amazing, as is in fact the case in this spot. We are taken on a journey through time, through the storied history of marijuana in the US, by none other than “Grey’s Anatomy” actor Jesse Williams. The symbol of counterculture, the ad concludes, has become … culture, creating the “New Normal.”
- Client MedMen
- Ad Agency Mekanism, New York
- Creative Director Tommy Means, Matthew Stafford, Morgan Thomas
- Art Director Jen Miller, Mills Adams
- Copywriter Thomas Knapp
- Production Company MJZ, Los Angeles
- Director Spike Jonze
More: Mekanism New York
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