Meijer Brand
DeVito/Verdi, New York
[3.04.139]
More Info
Meijer Brand “Spinach” (00:30)# t’s a well-known fact that all children find spinach absolutely repulsive. As is the case with this little girl. She’s supposed to taste two different kinds of spinach. One of them is a no-name brand and the other Meijer’s spinach. After tasting the first lot, all she can manage to do is utter a groan: “Uuaaagh.” But exactly the same thing happens at the second tasting, too. Conclusion: children will not like Meijer’s spinach any better than any other brand, but at least it’s a lot less expensive. Winner of a Silver Lion.
- Client Meijer Brand
- Ad Agency DeVito/Verdi, New York
- Art Director Brad Emmett
- Copywriter Lee Seidenberg , Daniel Giachetti
- Production Company Biscuit Filmworks
- Director Jeffrey Fleisig