
Mercedes-Benz
Antoni, Berlin
[3.18.141]
More Info
With print and social media campaign photography that felt more like a fashion shoot, and films featuring rapper A$AP Rocky, Mercedes Benz wanted to shake off its staid image with this multi-channel campaign and appeal to a new generation of customers approaching adulthood.
#Auto22
- Client Mercedes-Benz
- Ad Agency Antoni, Berlin
- Creative Director Martin Pross, Matthias Schmidt, Veit Moeller
- Art Director Sol Oh
- Copywriter Sebastian Lyman
- Photographer Alex Rank, Alice Moitié
- Digital Artist Recom GmbH & Co. KG
More: Antoni Berlin
More: Mercedes-Benz
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Mercedes-Benz
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.