Mercedes-Benz
Antoni, Berlin
[3.18.141]
More Info
With print and social media campaign photography that felt more like a fashion shoot, and films featuring rapper A$AP Rocky, Mercedes Benz wanted to shake off its staid image with this multi-channel campaign and appeal to a new generation of customers approaching adulthood.
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- Client Mercedes-Benz
- Ad Agency Antoni, Berlin
- Creative Director Martin Pross, Matthias Schmidt, Veit Moeller
- Art Director Sol Oh
- Copywriter Sebastian Lyman
- Photographer Alex Rank, Alice Moitié
- Digital Artist Recom GmbH & Co. KG
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