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Mercedes-Benz
Springer & Jacoby, Hamburg
[3.98.078]
More Info
Mercedes Cabrio “The Sun” [00:30]# An attempt to wed the advertising film style of Traktor, known mostly for their work for Diesel and Miller Lite, with the demands of a mainstream client such as Mercedes. The result is decidedly odd, and one wonders how much of the oddness is intentional: A scientist at some bogus sun research laboratory – dubbed with a glaring disregard for her lip movements – tells us how many billion years the sun is still expected to shine and then takes off in her sleek Mercedes convertible.
- Client Mercedes-Benz
- Ad Agency Springer & Jacoby, Hamburg
- Art Director Dirk Haeusermann
- Copywriter Constantin Kaloff
- Production Company Traktor, Venice
- Director Charlotte Most
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