Mercedes-Benz
DraftFCB, Paris
[4.96.068]
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“Les péchés capitaux” [01:00]#
An interesting way to present the range of new Mercedes models. Following a title bearing the name of one of the deadly sins we see a corresponding image of a Mercedes model and the effect it has on people. “Envy” is represented by a cyclist gazing dumbly at a classy S class model and taking it in. “Sloth” is illustrated by a woman lounging in the back of a Mercedes station wagon while her companion loads the back of the car, etc. A VO finally tells us about the “Mercedes days” at the local dealership.
- Client Mercedes-Benz
- Ad Agency DraftFCB, Paris
- Art Director Delphine Vallette
- Copywriter Anne-Charlotte Raynaud
- Production Company Frog, Paris
- Director Michael Guimbard