
Mercedes-Benz
Lobedu Leo Burnett, Johannesburg
[3.04.109]
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Mercedes “Squash” (00:50)# One of this spot’s protagonists seems to be a little kinky. Even while playing squash. He corners his opponent before playing some particularly difficult passes. Only a complete sissy would complain about the odd scratch, or not being able to move one arm, of course. Pity, though, that driving the car is therefore also out of the question. And how fortunate that there’s still the squash partner. Who sanctimoniously looks at him, as if he would ask: “What, me? Well, if you insist!” As if he hadn’t stagemanaged the whole thing just to be able to get behind the steering wheel.
- Client Mercedes-Benz
- Ad Agency Lobedu Leo Burnett, Johannesburg
- Art Director Alan Lewus
- Copywriter PJ Eales
- Production Company Frieze Films, Cape Town
- Director Tony Baggott
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