Mercedes-Benz
Springer & Jacoby, Hamburg
[3.05.086]
More Info
Mercedes-Benz “Jogger” (00:30) #
Many people, so the story goes,
are able to see things no one else is
capable of seeing. At Mercedes-Benz,
however, the tables are turned on this
phenomenon. An encounter with the
new SLR, for example, gets this jogger a
little bewildered. To appreciate this car,
one needs to be able to see into the
future. If not, one will, like this hapless
chap, be in for a bad case of bruising.
No ESP stuff, this – it really does exist.
- Client Mercedes-Benz
- Ad Agency Springer & Jacoby, Hamburg
- Art Director Nikolaus Ronachen
- Copywriter Norman Störl creative brand support
- Production Company Markenfilm, Berlin
- Director Marc Schoelermann