Mercury Music Group France
Brand Station, Paris
[1.17.117]
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Mercury Music Group France “#YouDontSayNoToMetallica”
A little boy is impatiently waiting for Grandma to allow him to open his gift. Somewhat baffled, he unwraps it to find himself holding a pair of gloves that have space for only his thumb, index finger, and little finger. The old lady provides a little assistance, performing the notorious “mano cornuta” metal salute, something we would not exactly have been expecting in such a genteel setting. TVC for the new album from Metallica.
- Client Mercury Music Group France
- Ad Agency Brand Station, Paris
- Creative Director Loïc Chauveau
- Art Director Damien Guiol
- Copywriter Samy Benama
- Production Company ucorp
- Director Nicolas Filali