META
Droga5, New York
[2.22.149]
More Info
META
A (Slightly) Life-Changing Story # As part of Meta’s ‘Good Ideas Deserve To Be Found’ campaign, this colourful spot by Droga5 takes the form of a tongue-in-cheek musical. With an original funky song, the film promotes small businesses found online, thanks to the help of Meta, and celebrates uniting several customers with personalized ads. Finding an eco-sponge or bespoke jean tailor is given a touch of pizzazz, with the ad utilizing intricate, vibrant sets and hundreds of extras.
- Client META
- Ad Agency Droga5, New York
- Creative Director Paul Meates
- Art Director Ben Muckensturm
- Copywriter Ben Brown
- Production Company Believe Media, London
- Director Floria Sigismondi
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