Metro Trains, Melbourne
McCann Erickson, Melbourne
[1.13.129]
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Metro Trains: “Dumb Ways To Die” [03:00] “Dumb ways to die” is part of the “Be Safe Around Trains” campaign for Metro Trains. It has become the fastest-spreading Australian viral video on YouTube.
- Client Metro Trains, Melbourne
- Ad Agency McCann Erickson, Melbourne
- Creative Director John Mescall
- Art Director Pat Baron
- Copywriter John Mescall
- Production Company Julian Frost
- Director Julian Frost
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