Metro Trains, Melbourne
McCann Erickson, Melbourne
[4.13.002]
More Info
The colorful figures in the “Dumb Ways To Die” campaign, this year’s Cannes Cyber Gold Lion winner, can also be visited at their
own website. Click on individual characters to see amusing animations showing the results of dangerously dumb
activities and the clever alternative.
Riccardo Giraldi: “Simple and fun. Very nice campaign overall.”
- Client Metro Trains, Melbourne
- Ad Agency McCann Erickson, Melbourne
- Creative Director John Mescall
- Art Director Pat Baron
- Copywriter John Mescall
- Illustrator Julian Frost
- Digital Artist Huey Groves , Christian Stocker
More: McCann Erickson Melbourne
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More: Metro Trains Melbourne
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