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TBWAChiatDay, New York

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Michelin: “Gaspump” [00:30]# The Michelin man saves the world – or, at least, our wallets. In a fictitious city, there is a mean gaspump that is exploiting all motorists. But along comes the Michelin man with new tires to put on the cars, giving them improved fuel efficiency – and making driving a pleasure once again. Super: “Michelin Energy Saver A/S Tires can help to save up to 109 gallons of fuel. Michelin. A better way forward.”

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Michelin: "Gaspump" [00:30]# The Michelin man saves the world – or, at least, our wallets. In a fictitious city, there is a mean gaspump that is exploiting all motorists. But along comes the Michelin man with new tires to put on the cars, giving them improved fuel efficiency – and making driving a pleasure once again. Super: “Michelin Energy Saver A/S Tires can help to save up to 109 gallons of fuel. Michelin. A better way forward.”

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