Michelin
TBWAChiatDay, New York
[2.10.106]
More Info
Michelin: “Gaspump” [00:30]# The Michelin man saves the world – or, at least, our wallets. In a fictitious city, there is a mean gaspump that is exploiting all motorists. But along comes the Michelin man with new tires to put on the cars, giving them improved fuel efficiency – and making driving a pleasure once again. Super: “Michelin Energy Saver A/S Tires can help to save up to 109 gallons of fuel. Michelin. A better way forward.”
- Client Michelin
- Ad Agency TBWAChiatDay, New York
- Art Director Anthony Decarolis
- Copywriter Erik Fahrenkopf
- Production Company Psyop, New York