Michelin
TBWA, Paris
[1.16.012]
More Info
Michelin “Parade”#
A spot presenting all the qualities – silence, grip, safety, etc. of a Michelin tire as demonstrated by colorful cartoon-style sequences showing a variety of different animals, all of which subsequently come together to form a parade led – of course – by the familiar Bibendum figure, aka Michelin Man.
- Client Michelin
- Ad Agency TBWA, Paris
- Creative Director Benoit Leroux , Philippe Taroux
- Art Director Philippe Taroux
- Copywriter Benoit Leroux
- Production Company Moonbot Studios
- Director Limbert Fabian